News for April 2009
CGA launch the new packaging introduced into the Kallo range.
The rice cake, one of Kallo’s strongest brands was successfully given a
fresher, more contemporary look. This new packaging was launched as a campaign through the specialised press and national colour supplements. The advertisements had to emphasis the many benefits and versatility of the product with a humorous twist to appeal to the health conscious with a strong visual branding message to achieve standout.
