Style. A new primitive from CGA Creative.

How you sound.Captured once.

Style reads your actual writing and writes back a profile of how you sound. The rules, the banned words, the tone, the patterns. Your other tools read the profile and write in your voice. One source of truth, used everywhere.

Capture my voice Free with the Studio subscription.
style/erich-founder-voice Profile, locked
Voice profile

Erich founder voice.

Audience
Operators and founders, not investors
Tone
Declarative, wry, first-person practitioner
Rules
Open with tension, not context. Keep sentences short.
Banned
leverage, journey, thrilled, em dashes
Sounds like
"I built this." "Not trends. Tensions."
Last used
Repurpose. Today.
Saved & reusable Powering 3 tools
Why this exists

Every AI tool asks you for voice. Style asks once.

You sign into a new writing tool. It asks for samples. You paste them. The next tool asks again. You paste again. And every tool gets a slightly different version of you, because none of them talk to each other.

Style fixes that. You capture your voice once. Every tool that needs it reads the same profile. No more retyping the rules. No more "this one sounds like me, that one does not." One profile, everywhere your name appears.

A profile is not a brand guide or a vibes deck. It is a structured object. Rules, banned phrases, tone anchors, sample patterns. The kind of thing a tool can actually use.

How Style works

Four steps from paste to profile.

You give Style the raw material. It does the structural reading. You review and save. Your other tools start using the profile the moment you save it.

i
Paste

Drop in three to ten samples of your actual writing. LinkedIn posts, emails, blog excerpts. Whatever sounds most like you.

ii
Analyze

Style reads the samples and extracts the rules, the banned phrases, the tone anchors, and the sample patterns that make you sound like you.

iii
Review

See what Style found. Edit anything that does not sound right. Add rules of your own. You stay in charge of the voice.

iv
Save

Name the profile and save it. It shows up in your library. Voice, Repurpose, and Brief read it the next time you draft.

What you save

A structured profile, not a vibes deck.

A real object your tools can read. Multiple profiles per account, one per project or voice. Pick the right one when you draft.

  • RulesSix to fourteen voice rules in plain language. The things to do and the things never to do, written as instructions a tool can follow.
  • Banned phrasesThe words and phrases that do not sound like you. Anything generic, anything corporate, anything you would cut from your own draft.
  • Tone anchorsThree to six descriptors of how you actually sound. Declarative, wry, restrained, warm. The texture, not the topic.
  • Sample patternsThe phrases and sentence shapes you reach for. The "this sounds like me" anchors a tool can match against when it drafts.
Open beta

Style is free for everyone right now. Save voice profiles your other tools can read.

Style is part of the open beta. Save as many profiles as you want. Voice, Repurpose, and Brief all read them the moment you save.

Open beta, everyone in
Saved profiles on us. Free while we build it out together.
  • Capture your founder voice, your client voice, your project voice. One Style account, many profiles.
  • Every profile your other tools can read. Voice and Repurpose write in the profile you pick.
  • Edit a profile any time. The change shows up in every tool that reads it, instantly.
  • Free for everyone right now. Open beta while we build it out together.
  • New tools as they ship, included.
Free for everyone right now. Open beta while we build it out together.
Capture my voice

Magic link sign up. No password, no card up front.

Capture how you sound.

Open beta. Free for everyone right now.

Capture my voice